In 2018, I formed Vaëcc, Inc., (pronounced /VAI-eck/). United Restorers has operated as a DBA under Vaëcc since then. Beginning today, all non-restoration clients will be served by the Vaëcc brand.
What on earth does “Vaëcc” mean? Vaëcc stands for Vaden, Audrey, Evelyn, Collin and Carter: my five wonderful children. I’m funny about the concept of “legacy”. I’ve seen many men in my time awkwardly cut the ribbon on some building that bears their name. I think that’s extremely tacky. But I earnestly believe that a man should provide for his children and, if at all possible, his children’s children. That’s the type of legacy I believe in, and that strange business name that has abundantly provided for my family all these years is a great reminder of what I’m working for.
For twelve years, our agency has competed in the most competitive digital advertising space on the planet. We’ve done amazing things for our clients. Vaëcc‘s focus, however, is on American manufacturers.
I believe we are entering a Golden Age of American manufacturing. Many of the manufacturers we’ve spoken to over the last six months feel the same. Interestingly, many have never advertised outside of trade shows. They’ve never invested in their website to any degree let alone stood up a social media strategy or competed in the Google Ad space. — though they’re eager to. Their goal is not just to acquire new clients. Many realize that by tying their brand to a strong, well executed digital presence they will attract the next generation of the manufacturing labor force. Zoomers aren’t going to job fairs; they’re scrolling your company’s social media feeds.
Vaëcc will grow a manufacturer’s brand through Google Ad Management, Social Media Storytelling, Geofencing and Recruitment Marketing.
How Are We Different?
Since our inception, our approach to advertising has been contrary to how most “traditional” firms operate. Traditional advertising firms dazzle clients with high-tech language, bloated, hard to understand reports and lots of lots of staff with weird titles. That’s just not us. In fact, our 2024 Client Feedback Poll ranked our Communication at 100%.
Vaëcc is a multi-generational, family owned and operated “boutique” agency. And as a small business, we earnestly believe in the power of small businesses. When small businesses thrive, their employees prosper and their communities benefit. With over a decade of managing advertising and marketing accounts for highly-competitive small businesses, we have seen our clients weather stormy economies, scale and truly thrive. We’re eager to get to know your brand and learn if we can do the same for you.
Jonathan Grubb, Founder & President